Anything You Want: 40 Lessons for a new kind of Entrepreneur

Derek Sivers

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Description

You don’t need to think big; In fact, it’s better if you don’t. Anything You Want will inspire you to start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

Key words: Business

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My Notes

Business is not about money. It's about making dreams come true for others and for yourself. 

Your business plan is moot. You don't know what people really wan until you start doing it.

A business plan should never take more than a few minutes. Best plans start simple. The rest is just details. 

Success comes from persistently improving and reinventing, not from persistently doing what's not working. 

Hell, yeah or no, for every event you’re invited to, to every request, to start a new project, if you’re not saying hell yeah to it, say no. 

Don't spend effort on anything but your customers

By not having money to waste, you never waste money.

Absolutely everything you do is for your customers!!!! Make every decision - even decisions about whether to expand your business, raise money or promote someone - according to what's best for your customers. 

If you’re unsure what to prioritise, just ask your customers. How can I best help you now? Then focus on satisfying those requests. 

The way to grow your business or not is to focus entirely on your existing customers. Just thrill them and they’ll tell everyone. 

Start small. Means you put 100 per cent effort into solving real problems for your customers. 

Ideas are worth nothing unless they are executed. 

Exclude the unimportant people and focus on the one per cent. They will value you more for it!! 

Only change your business, your website, your branding to what your clients want. Ask them what would improve my service? Remember they wouldn't say more advertising on your website. 

You don't need a big vision, just stay focused on helping people today. 

More money in, less money out. It's that simple. Don't complicate it. 

Care more about your customers than you do yourself!! It's about them, not you. You should be willing to die for your customers. 

Run your business like you don't need the money 

The aim is not always to be understood, but not misunderstood. 

Remember the small fun human touches that make people smile.